Launching Clinically Proven Migraine Lenses In Canada

Avulux, a company founded by McGill University alumnus Dr. Charles Posternack, offers the only clinically proven lenses for migraine and light sensitivity. After years of scientific research and testing, the company was ready to launch in Canada. But it faced some big obstacles: no brand recognition, and a market in which migraine glasses were not well-known or commonly used.

From Discovery to Visibility: Positioning a Revolutionary Migraine Lens with Eyecare Providers

For people experiencing migraine and light sensitivity, Avulux Migraine & Light Sensitivity Lenses are a game-changer.

The maker of the world’s only clinically proven lenses for migraine and light sensitivity was a longstanding Anamorphiq client. We helped to establish not just brand visibility but also category awareness – educating people living with migraine about this unique product – at a time when the lenses were available online only.

Making Betterfelt Slippers The Gift of the Season

Toronto-based Betterfelt creates high-quality, Fair Trade certified wool felt slippers that combine Danish design with superior Nepalese artisanship. Our Engagement Communications Strategy Social Media Marketing Creative Services Website Development The Challenge The slippers are cozy, comfy, and good for people and the planet. Yet the company lacked name recognition in Canada, and that was translating into […]