Driving Engagement for Aviva Insurance Canada
Aviva Insurance Canada had invested significantly to build their broker portal – Aviva Partner. Brokers were asked to participate in forums, read the company blog, and download marketing/communications materials. However, participation was low, resulting in weak brand recognition and lost opportunities to communicate with the broker channel.
Our Engagement
- Communications Strategy
- Social Media Marketing
- Creative Services
- Website Development
The Challenge
Using the Vancouver 2010 Olympics as a backdrop, Anamorphiq developed the Aviva Gold Challenge – a social engagement experience that offered brokers an opportunity to participate in community and interactive activities.
The campaign lasted several months leading up to the 2010 Olympic Games. Over the course of the campaign, gamification and socially-based activities were introduced that encouraged regular participation and that led brokers into a deeper experience with the Aviva Partner property. Activities included educational games, Community forum, e-marketing campaign tools, video and a holiday card tool that equipped brokers to connect with their customers.
The program leveraged social behaviours to increase engagement and generated nearly 80,000 social transactions among 3,000 participants. The program successfully transitioned nearly 1,000 brokers to the broker portal upon completion of the campaign.
The Objective
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The Approach
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The Results
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