How a Communications Audit Helped CPHR Nova Scotia Move Forward With Confidence
Our Engagement
- Communications Strategy
- Social Media Marketing
- Creative Services
- Website Development
The Challenge
CPHRNS knew communications would play a key role in helping them achieve their strategic three-year priorities:
1 Champion the profession
2 Create an outstanding member experience
3 Grow and retain membership
They wanted to raise awareness of the value of CPHR designation so it would be seen as a source of pride, much like a CPA designation is for accountants. They were also looking to drive event attendance and attract new members.
But they didn’t know if their current communications initiatives were enough to help them achieve all of this. And they didn’t know how to conduct a communications audit.
That’s where Anamorphiq came in.
The Objective
CPHRNS wanted to be more strategic about who they were reaching, when and how.
To do this, they needed a communications audit to better understand the tools and channels used, and the effectiveness of these approaches – then identify areas for improvement.
Our goal was to deliver an assessment of their current communications channels and approaches that would give them a strong foundation on which to build.
The Approach
How we developed an actionable communications audit for CPHRNS:
1 Review of CPHRS three-year strategic priorities, KPIs and goals
2 Evaluation of communications platforms, activities and metrics, including social media, email and e-newsletters, website, PR and more
3 Peer review of comparable organizations
4 Stakeholder interviews
This data provided a basis on which to identify strengths and opportunities for improvement, which we shared with CPRHNS in the form of a comprehensive, detailed report – along with advice and recommendations.
The Results
CPHRNS is a membership organization that clearly puts members first. That core value shines through in everything they do. And having a clear assessment of their communications efforts and a strong set of recommendations gives CPHRNS a foundation for the future.
They can now clearly see where the issues and opportunities are: what new things they should start doing, what activities are taking up resources with little return, and what is working well and should continue.
And they now know where to focus their communications resources to help them achieve their strategic priorities of championing the HR profession, creating outstanding member experiences, and growing the membership base.
An absolute gem of a company! Their creative magic and strategic thinking have transformed our brand.
Nick Beynon
Chief Executive Officer
CPHR Nova Scotia